The Big Think Revenue Generator™

Sell Systematically

Sell Systematically

Expand the sections below to see how we think about this component:

Success Metrics

  • Percentage of salespeople who hit quota
  • Percentage of salespeople who perform their prescribed activity levels
  • Adherence of salespeople to the optimized and prescribed sales process
  • Average first purchase size
  • Average purchase size
  • Average purchase frequency
  • Average customer lifetime (longevity of customer relationship)
  • Average Customer Lifetime Value (LTV)
  • Customer Acquisition Cost (CAC)
  • Marketing % of CAC (M%-CAC)
  • Ratio of LTV to CAC (LTV:CAC)
  • Time to payback CAC – average
  • Time to payback CAC – by customer
  • Percentage of sales originated by marketing (had a marketing connection before sales received contact)


Sell Systematically

<-Prior           Next->