The Big Think Revenue Generator™

Revenue Output

Generate Revenue

Expand the sections below to see how we think about this component:

Success Metrics

  • Gross revenue level
  • Average profit margin
  • Average profit margin on products
  • Average profit margin on services
  • Cost of Sales
  • Overhead as a percentage of total revenue
  • Marketing as a percentage of total revenue
  • EBITDA
  • Economic Value Add (EVA)
  • Level of impact made (not a revenue figure, but rather the impact that your organization has on people, community, region, world, or other target)

6-Deliver

Revenue Output

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Corporate Infrastructure/Leadership