The Big Think Revenue Generator™

Nurture Opportunities


Expand the sections below to see how we think about this component:

Success Metrics

  • Percentage of prospects who engage in an ongoing sales dialog
  • Percentage of web visitors who subscribe to content streams (newsletter, video series, etc.)
  • Average number of direct “touches” (phone calls, personal emails, etc.) that it takes for someone to purchase
  • Percentage of people who ask for more information
  • Churn rate of those who enter the nurture phase and those who exit without buying
  • Percentage of new visitors referred by people who entered the nurture phase


Nurture Opportunities

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