Build a Better Business Model Master Class

Build a Better Business Model

Master Class Intensive, Raleigh-Durham

Hosted by Big Think Innovation, Inc. and PEAR Factor
Location To Be Determined (In the Raleigh-Durham area)
Start: Wednesday, December 6, 2017 9:00am
End: Friday, December 8, 2017 4:00pm

Over five million business people use the Business Model Canvas to reduce risk, develop a competitive advantage, and grow their business. You too can learn how in just three days.

What you get:

You’ll acquire the language, tools, and processes needed to:

  • Sketch your existing business model and value proposition
  • Assess your business model against best practices
  • Map your environment and competition
  • Generate business model improvements and new models
  • Develop clarity about your customers
  • Reduce risk of failures through systematic testing
  • Implement in any business environment


By working through case studies, visually engaging examples, dozens of hands-on exercises, and even competitions, you will learn how to create an invincible business model. This hands-on, limited-availability workshop is guaranteed to deliver at least one million-dollar idea that can change your business.


Wednesday, December 6th, 2017, 9am to 6pm (Registration opens at 8:00 am)
Thursday, December 7th, 2017, 9am to 6pm
Friday, December 8th, 2017, 9am to 5pm

Includes 20 hours of highly interactive, intensive, fun, and challenging work designed to create personal and business transformation.

How Much: 

Super Early Bird and Volume: $1,497 (excl. ticket fee) – Ends November 15
Early Bird: $1,797 (excl. ticket fee) – Ends November 21
Regular: $1,997 (excl. ticket fee)
Teams of 3 or more get $200 off any price

Who Should Attend:

Senior executives, strategists, innovation managers, entrepreneurs, consultants or business coaches; anyone looking for hands-on tools to apply to their business models. We welcome participants at any level of experience with our methodology, from beginner to advanced.

Primary Facilitator:

Craig Mathews is an entrepreneur, speaker and business strategist. He created GameChanger: The Business Innovation Game, the only game made for the Business Model Canvas. The Business Model Canvas is a tool used by more than 5 million people worldwide to grow businesses. He has taught Entrepreneurship at UNC Business School, and spends most of his time growing his clients’ businesses and creating products and services for his own companies, Big Think Innovation and PEAR Factor. Craig has been with companies from startups to $Billion companies, and has held the positions of Chief Technology Officer, Chief Marketing Officer, and CEO. He is a frequent speaker and has held guest lectures in multiple countries. He is passionate about radically improving the success rate of businesses because he believes that when business does well, business leaders make sure that everyone else does well. This most recently has led him to found PEAR Factor, which helps ambitious business leaders cultivate a high-performance mindset and support system in 3-6 months so they can have more freedom for themselves and their families with less frustration and failure.

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Day 1: Shared Language and Prototypes

Introduction to Business Modeling and The Business Model Canvas

  • Understanding what business models are and why they are important today
  • Exploring the Business Model Canvas — a systematic approach to working with business models

Identifying Customer Jobs

  • Customer (Segment) Profiles: jobs to be done, pains, gains
  • Value (Proposition) Map: products and services, pain relievers and gain creators
  • Problem-solution fit and product-market fit

Uncovering Success Blockers

  • Assess potential blockers to success in your own mindset
  • Recondition your mind to see new opportunities

Prototyping Business Models

  • Starting points for business model innovation
  • The value of rough sketches
  • Discussing trigger questions
  • Forcing change on the model using GameChanger: The Business Innovation Game

Pitching Business Models

  • Constrained prototypes
  • How to pitch to your audience
  • Evaluating your business models

Business Model Design Competition

  • Can you win the battle for the best business model?
  • Identify goals and build a business model that optimizes for those goals
  • Dominate your market segment

Day 2: Test, Learn and Evolve

Talking to your Customers

  • Why do businesses fail?
  • Introduction to market testing: customer development

Testing Business Models

  • MVPs: Minimum Viable Products
  • Extracting hypotheses from business models
  • The Sanity Test: testing the prototype numbers

Where your Business Model Lives

  • The business model environment
  • Preparing for your future based on trends

Optimizing Business Models

  • Recurring Revenue
  • Scalability
  • High Margins
  • Flexibility
  • Freedom
  • Partnering

Mergers and Acquisitions and Business Model Integration

  • What to look for in M&A
  • Reasons for acquisition
  • Mismatches that can kill the value of an acquisition

Reinventing Business Models

  • Improve vs. invent
  • Challenges of business model innovation in (large) companies

Day 3: Applying What You Learned

Leading Change in Your Business Model

  • Switch Model
  • Change= Behavior Change
  • Buy-in is critical – or not
  • Wholesale versus staged changes

Your Business Model, Version 1

  • Determine your goals for the business model
  • Focus on Market and Value Proposition
  • Develop market testing plan
  • Create survey questions

Surfacing the Dogmas

  • Understand the deeply held beliefs in your industry
  • Break them, shatter them, crush them – and win big
  • Create the no-brainer gotta-have-it offering for your market

Your Business Model, Version 2

  • Develop Channel and Customer Relations
  • Develop Keys
  • Model the costs
  • Model the revenue
  • Evaluate: Is the profit worth the risk/effort?

Your Business Model, Version 3

  • Use Business Model Optimization to increase profit and scale
  • Optimize for your goals

Discuss Lessons Learned

  • What were the key take-aways from the program?
  • What, specifically, will you do to improve your business when you get back?
  • Who do you need to talk to to make things happen?
  • Identify potential blockers to applying this work to your business


  • Get to know your colleagues in the program better
  • Exchange contact information
  • Figure out how to help each other
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