The Big Think Revenue Generator™
Revenue Output
Expand the sections below to see how we think about this component:
Success Metrics
- Gross revenue level
- Average profit margin
- Average profit margin on products
- Average profit margin on services
- Cost of Sales
- Overhead as a percentage of total revenue
- Marketing as a percentage of total revenue
- EBITDA
- Economic Value Add (EVA)
- Level of impact made (not a revenue figure, but rather the impact that your organization has on people, community, region, world, or other target)
