The Big Think Revenue Generator™
Sell Systematically
Expand the sections below to see how we think about this component:
Success Metrics
- Percentage of salespeople who hit quota
- Percentage of salespeople who perform their prescribed activity levels
- Adherence of salespeople to the optimized and prescribed sales process
- Average first purchase size
- Average purchase size
- Average purchase frequency
- Average customer lifetime (longevity of customer relationship)
- Average Customer Lifetime Value (LTV)
- Customer Acquisition Cost (CAC)
- Marketing % of CAC (M%-CAC)
- Ratio of LTV to CAC (LTV:CAC)
- Time to payback CAC – average
- Time to payback CAC – by customer
- Percentage of sales originated by marketing (had a marketing connection before sales received contact)
