Content Marketing. You hear about it all the time. Many are doing it (some well, some not so much). Some have no clue what I’m talking about. Developing and marketing content has become a great way to promote and grow your business. But, many business owners and executives are not taking advantage of this tool. They are concerned they don’t have the time or the skill  to write and market content. I have found that this is not always the case. Here are a few tips on how to use content marketing for business: 1. Start writing As simple as this may sound, it truly is the backbone of content marketing. Write about what you know, your passions, why you love the industry you serve. The more your write, the easier it will become, and the more you will improve. Start by writing out a list of subjects that interest you, refer to that file and write to those subjects on a regular basis. 2. Use the LinkedIn Publishing platform I have been writing on LinkedIn for more than two years, and I do so because I believe it is an amazing content marketing tool. I articulated the reasons why in a recent blog post you can see here. (https://www.linkedin.com/pulse/3-reasons-why-linkedin-killer-content-marketing-platform-chuck-hester) My 30 LinkedIn posts have garnered more than 40,000 hits and countless new business opportunities. The LinkedIn publishing tool is quick and easy to use, and a great way to develop and market your content. 3. Let others know about your content, and share theirs I often say that social media is the "anti Field of Dreams." You can build it (in this case write it) but if you don’t promote it, they won’t come. [...]