Welcome to Game Changer, a game created by Craig Mathews specifically for the Business Model Canvas. Craig has stopped Big Think to pursue other opportunities, but the game is still available.

Game Changer™: The Business Innovation Game

for the Business Model Canvas

Game Changer™ was designed to challenge conventional thinking about creating a business model. Using the Business Model Canvas as the “playing board,” Game Changer™ allows you to do three things:

  1. Describe your current business model by using the decks of cards to describe your business model.
  2. Challenge yourself to think differently by working through alternate business models, dealing random business models, and using the Innovate! deck to force changes on your business model that make you consider new opportunities.
  3. Work as a team or in teams to creatively improve your business model.