The Big Think Revenue Generator™
Nurture Opportunities
Expand the sections below to see how we think about this component:
Success Metrics
- Percentage of prospects who engage in an ongoing sales dialog
- Percentage of web visitors who subscribe to content streams (newsletter, video series, etc.)
- Average number of direct “touches” (phone calls, personal emails, etc.) that it takes for someone to purchase
- Percentage of people who ask for more information
- Churn rate of those who enter the nurture phase and those who exit without buying
- Percentage of new visitors referred by people who entered the nurture phase
