Building a Naturally Innovative Organization™: The Big Think High Performance Spearhead

Building a Naturally Innovative Organization™: The Big Think High Performance Spearhead Many companies struggle with staying on the innovation front-end rather than getting bogged down and decimated by competitors that are more innovative. At Big Think Innovation, we have been talking to leaders and thinking about what differentiates innovative firms from those that are just getting by. And we’ve created the Big Think High Performance Spearhead to show how pieces build on each other and fit together to drive innovation in an organization.   The Alignment Foundation Starting at the bottom, we have the Alignment Foundation in purple. The Alignment Foundation focuses on getting everyone in the organization moving in the same direction, with passion and engagement. These three elements are the core of building a Naturally Innovative Organization™. They provide direction and get the right people in the organization from the start. The Core4 includes Purpose, Values, Mission, and Vision. Before over-communicating the Core 4 to others, the leadership team must Live the Core 4 to show integrity, and also use the Core 4 as a key element of hiring and review. Inspiration and alignment are natural byproducts of establishing the Alignment Foundation. High Performance Core These three elements build on the foundation by providing detailed guidance and assuring that all people in the organization are working at top effectiveness and in the same direction. Building a sharing a comprehensive strategy that connects to peoples’ roles is important. Then you need to adjust the organizational structure to assure that the strategy can be executed effectively. Finally, you need to install a management system that is based on fairness and trust, and that focuses leaders to take care of their people and get out of [...]

By | 2016-04-18T00:50:46+00:00 February 7th, 2016|Innovation, Leadership, Revenue Growth|0 Comments

5 Ways to Develop and Market Content to Grow Your Business

Content Marketing. You hear about it all the time. Many are doing it (some well, some not so much). Some have no clue what I’m talking about. Developing and marketing content has become a great way to promote and grow your business. But, many business owners and executives are not taking advantage of this tool. They are concerned they don’t have the time or the skill  to write and market content. I have found that this is not always the case. Here are a few tips on how to use content marketing for business: 1. Start writing As simple as this may sound, it truly is the backbone of content marketing. Write about what you know, your passions, why you love the industry you serve. The more your write, the easier it will become, and the more you will improve. Start by writing out a list of subjects that interest you, refer to that file and write to those subjects on a regular basis. 2. Use the LinkedIn Publishing platform I have been writing on LinkedIn for more than two years, and I do so because I believe it is an amazing content marketing tool. I articulated the reasons why in a recent blog post you can see here. (https://www.linkedin.com/pulse/3-reasons-why-linkedin-killer-content-marketing-platform-chuck-hester) My 30 LinkedIn posts have garnered more than 40,000 hits and countless new business opportunities. The LinkedIn publishing tool is quick and easy to use, and a great way to develop and market your content. 3. Let others know about your content, and share theirs I often say that social media is the "anti Field of Dreams." You can build it (in this case write it) but if you don’t promote it, they won’t come. [...]

By | 2016-02-19T11:03:34+00:00 February 7th, 2016|Expert Business, Marketing, Revenue Growth|0 Comments